South Asia Institute is a small Chicago-based museum that features curated exhibitions, programs, and educational initiatives on the art and culture of South Asia and its diaspora. It showcases traditional art as well as contemporary artists that are exploring the modern-day South Asian narrative. It’s audience is currently 40-60 year old individuals, lacking a reach to younger generations.

Insight + Idea / A lot of young South Asians are out of touch with their culture. Let’s create a contemporary identity that emphasizes the museum’s initiative to present both traditional and contemporary artwork in dialogue, making it more appealing to younger generations.