Say hello to the new kids on the block. Big changes are coming with the workforce being increasingly dominated by Gen Z. They’re breaking traditional social contracts of professionalism and raising the expectations of acceptable work environments, culture, and policies. This explores the idea of professionalism and its traditional connotations over several generations, advocating for the fresh perspective Gen Z is bringing to the table.

Objectives / Collaborate with the copywriter to make an information heavy piece playful and engaging.

Created at Simple Truth as a part of their internship program. Click here to read the digital zine.